Site Kit by Google


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit 能顯示下列 Google 產品的關鍵指標及深入分析資料:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.


Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use [Site Kit with a staging environment] (

Installation from within WordPress

  1. 前往 [外掛]→[安裝外掛]
  2. Search for Site Kit by Google.
  3. 安裝並啟用 Site Kit by Google 外掛。
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.


如需進一步瞭解相關資訊,請造訪 Site Kit 官方網站


首先,請參考我們的疑難排解指南。如果持續遇到使用問題,請前往 技術支援論壇尋求協助。如果這個外掛發生技術問題,且你對如何修正問題已有深入解析,也可以改為前往 GitHub 存放庫提出。

Site Kit 是否能免費使用?

Site Kit 外掛可免費使用且為開放原始碼軟體,並且會繼續以這種方式提供。Site Kit 中所包含的 Google 產品,在使用上必須遵守標準使用規定;如果其中有任何一項產品需要付費才能使用,則必須付費。

如果網站已使用其他第三方外掛整合一或多個 Google 產品,會發生什麼狀況?

如果現有的外掛能夠滿足網站需求,我們非常樂見網站透過這些第三方外掛繼續使用我們的產品;網站也可以搭配安裝 Site Kit,以便獲得其他深入分析資料及產品整合。

Google 會透過 Site Kit 提供更多工具嗎?



如果對外掛有改進建議或可解決程式碼錯誤,請直接前往這個外掛的 GitHub 存放庫提交問題或提取要求,並請遵守專案參與指南。同時也可以為這個外掛進行本地化,請前往 便可開始進行。


2020 年 5 月 30 日
This plugin is an all in one google services importer from your Google account to directly to your website. I only took few minutes to install GTM, Google Analytics and Adsense to multiple website with this plugin.
2020 年 5 月 20 日
Tested this for inclusion on my site. It's core functionality is good, and what it does do, it does well. One peculiar thing I noticed was a red notification marker appears in the WP menu next to the Site Kit option, but don't know what it's trying to indicate once you click on the Site kit option in the menu. As per my title, the plugin is not GDPR compliant, it places marketing cookies onto systems before consent is given by site visitors. Might consider using this in production if they fix compliance issue above, or allow integration with GDPR compliance plugins such as cookiebot or other GDPR compliance tools available in the repository.
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以下人員參與了開源軟體〈Site Kit by Google〉的開發相關工作。


Site Kit by Google 外掛目前已有 12 個本地化語言版本。 感謝全部譯者為這個外掛做出的貢獻。

將 Site Kit by Google 外掛本地化為台灣繁體中文版


任何人均可瀏覽程式碼、查看 SVN 存放庫,或透過 RSS 訂閱開發記錄


如需檢視外掛變更記錄,請參閱 GitHub 存放庫的〈Releases〉頁面