外掛說明

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

安裝方式

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

Enable sending events via conversion API
You must complete the Facebook Business Extension flow before enabling sending events via conversions API.
1. Go to settings page of the plugin.
2. Under, Meta Advanced Configuration, toggle the checkbox to enable/disable send website events to Meta using Conversions API

常見問題集

Where can I find more information on Facebook Pixel?: You can find more information on the Facebook Pixel.
Where can I find more information on Conversions API?: You can find more information on the Conversions API.
Where can I find more information on Facebook for WordPress plugin?: You can refer to this page
Where can I find support?: If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
I am a developer. Can I help improve the plugin?: Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

使用者評論

mphdavidson 2023 年 3 月 23 日

Like the title says, when this plugin is active, it conflicts with Gravity Forms and prevents the plugin from directing the user to a "thank you" page or similar redirection. FWIW this issue only seems to occur on mobile (tested on Android/Chrome). The issue did not occur on Windows/Chrome desktop.

bpw 2023 年 3 月 8 日

Plugin has conflicts with Gravity Form. Tested and isolated it to this specific plugin as the issue.Poorly coded, not supported with updates to WP either. Abandoned support on WP plugin directory. Do not use this plugin.

jklinger410 2023 年 2 月 15 日

This should be removed from the store. META provides no help with this, and it is absolutely broken.

bluedognz 2023 年 2 月 9 日

Plug-in causes php errors and conflicts with gravity forms. Perhaps we need to start a go fund me page for this struggling developer?

adambocik 2023 年 2 月 6 日

Still breaks the notifications and confirmations redirection with Gravity Forms. Reached out to Gravity Forms support, and they confirm there's still a bug with this plugin.

Dragan Jakovljevic 2023 年 2 月 6 日

5 Stars well deserved

閱讀全部 118 則使用者評論

參與者及開發者

以下人員參與了開源軟體〈Meta pixel for WordPress〉的開發相關工作。

Facebook

〈Meta pixel for WordPress〉外掛目前已有 27 個本地化語言版本。感謝全部譯者為這個外掛做出的貢獻。

將〈Meta pixel for WordPress〉外掛本地化為台灣繁體中文版

對開發相關資訊感興趣？

任何人均可瀏覽程式碼、查看 SVN 存放庫，或透過 RSS 訂閱開發記錄。

變更記錄

2022-10-31 version 3.0.8

Fix PII drop when converting Pixel payload to Conversion API payload
Rebranded the extension from Facebook pixel to Meta pixel

2022-08-02 version 3.0.7

Update Facebook Business SDK to v12.0.0
Added the ability to send website events using conversion API and OpenBridge Javascript. This can be enabled/disabled from the settings page.
Added ads metrics and insights on the settings page.

2021-08-30 version 3.0.6

Update Facebook Business SDK to v11.0.0

2021-03-10 version 3.0.5

Support for WordPress 5.7
Fixing pixel events for Contact Form 7 in WP >= 5.7

2021-02-17 version 3.0.4

Update Facebook Business SDK to v9.0.4
Validating, sanitizing and escaping plugin settings

2021-02-12 version 3.0.3

Adding nonce parameter to requests changing plugin settings

2021-02-09 version 3.0.2

Removing Guzzle dependency

2021-01-28 version 3.0.1

Support for WordPress 5.6
Adding banner for plugin review
Adding action_source parameter to Conversions API events
Update Business SDK to v9.0.3

2021-01-06 version 3.0.0

Adding Facebook Business Extension based configuration
Renaming to Facebook for WordPress

2020-12-08 version 2.2.2

Update Business SDK to v9.0.1

2020-11-04 version 2.2.1

Stop sending events for internal users
Fix Contact Form 7 integration bug, send events only on form submit success
Update Facebook Business SDK to v8.0.2
Requires PHP 5.6 or greater
Sending ViewContent Conversions API event from WooCommerce
Support for WooCommerce through Pixel and Conversions API

2020-08-14 version 2.2.0

Support for WordPress 5.5
Improved Conversions API event quality
Sending AddToCart and ViewContent events from Easy Digitial Downloads
New filter added before the Conversions API event is sent

2020-06-18 version 2.1.0

Support for WooCommerce through the Conversions API

2020-04-23 version 2.0.2

Support for WordPress 5.4
Fixing an Illegal string offset error with WP Forms
Fixing the event source url for Conversions API events

2020-03-23 version 2.0.1

Fixing an Undefined index error

2020-03-09 version 2.0.0

Added support for Conversions API Learn More

2019-12-02 version 1.8.0

Support for WordPress 5.3
Fix Gravity Forms confirmation redirect

2019-02-18 version 1.7.25

remove get_called_class from the codebase

2019-02-10 version 1.7.24

Fix for PHP 5.3
Fix the Util function
Fix Ninja Form

2019-01-29 version 1.7.23

Add Gravity Forms
Add Caldera Form
Add Formidable Form

2019-01-20 version 1.7.22

fix css asset error

2018-11-30 version 1.7.21

fix abstract static function

2018-11-28 version 1.7.20

Change plugin file name, Add Supports for MailChimp for WordPress and WP eCommerce

2018-11-20 version 1.7.19

Support php 5.3 onwards

2018-11-09 version 1.7.18

Fix translation and set the advanced matching on by default

2018-11-09 version 1.7.17

Fix Lead event

2018-11-02 version 1.7.16

Fix advance matching