Title: Lead Source: Lead Tracking and Marketing Attribution for Forms
Author: leadsource
Published: <strong>2026 年 6 月 27 日</strong>
Last modified: 2026 年 7 月 17 日

---

搜尋外掛

![](https://ps.w.org/lead-source/assets/banner-772x250.png?rev=3588212)

![](https://ps.w.org/lead-source/assets/icon.svg?rev=3588212)

# Lead Source: Lead Tracking and Marketing Attribution for Forms

 由 [leadsource](https://profiles.wordpress.org/leadsource/) 開發

[下載](https://downloads.wordpress.org/plugin/lead-source.1.2.zip)

 * [詳細資料](https://tw.wordpress.org/plugins/lead-source/#description)
 * [使用者評論](https://tw.wordpress.org/plugins/lead-source/#reviews)
 *  [安裝方式](https://tw.wordpress.org/plugins/lead-source/#installation)
 * [開發資訊](https://tw.wordpress.org/plugins/lead-source/#developers)

 [技術支援](https://wordpress.org/support/plugin/lead-source/)

## 外掛說明

Stop guessing which marketing channels are generating your leads. Lead Source is
a lead source tracking and marketing attribution plugin for WordPress forms. It 
automatically captures UTM parameters and advertising platform click IDs from your
visitors, persists them through the browsing session, and attaches the traffic source
to every form submission, with no configuration on your forms required.

Perfect for small businesses and agencies running ads across Google, Meta, LinkedIn,
Microsoft, and TikTok who need simple, reliable lead attribution without complex
analytics setups.

#### How it works

 * A visitor clicks your ad or link containing UTM parameters.
 * Lead Source captures and stores the traffic source data in a cookie.
 * When the visitor submits a form, the traffic source is recorded automatically.
 * View all your leads and their sources in a clean WordPress dashboard.

#### Supported form plugins

Works automatically with the form plugin you already use, no shortcodes or form 
changes: Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, 
Fluent Forms, and Elementor Pro Forms.

#### What it tracks

 * **UTM parameters**: source, medium, campaign, term, content.
 * **Ad platform click IDs**: Google (gclid), Meta (fbclid), Microsoft (msclkid),
   LinkedIn (li_fat_id), TikTok (ttclid).
 * **Auto-detected traffic source**: Google Ads, Meta Ads, LinkedIn Ads, Microsoft
   Ads, TikTok Ads, Organic Search, Direct, or Referral.
 * **Landing page URL** and referrer, with a server-side fallback.

#### Dashboard

A sortable, searchable entries table with a native WordPress look, quick stats for
total submissions and top sources, colour-coded platform badges, full submission
details in a modal, and one-click CSV export.

#### Included on the free plan

All UTM and click ID tracking, all seven form integrations, the admin dashboard,
CSV export, a five-step setup wizard with automatic form detection, unlimited stored
entries, per-submission email notifications, and daily, weekly, and monthly summary
emails.

#### Privacy

IP addresses are anonymised automatically (last octet removed). No data is sent 
to external servers, everything stays in your WordPress database. The setup wizard
includes recommended privacy policy language.

## 螢幕擷圖

[⌊Lead information display in Lead Source.⌉⌊Lead information display in Lead Source
.⌉[

Lead information display in Lead Source.

[⌊The Lead Source plugin settings page.⌉⌊The Lead Source plugin settings page.⌉[

The Lead Source plugin settings page.

## 安裝方式

**WordPress Admin Installation**

 1. From your WordPress dashboard, go to Plugins  Add New.
 2. Search for Lead Source plugin in the search bar and click “Install” button. (Or
    click “Upload Plugin” and upload the plugin zip file).
 3. Once installed, click on the “Activate” button.
 4. Navigate to the new ‘Lead Source’ menu in your WordPress admin sidebar.
 5. Enter your Lead Source **Site ID** (which you can find in your Lead Source Dashboard
    at https://app.leadsource.co/).
 6. Click on the “Save Changes” button. The tracking script is now automatically active
    across all your pages.

**Manual Installation**

 1. Upload the `lead-source` folder to the `/wp-content/plugins/` directory.
 2. Activate the plugin through the ‘Plugins’ menu in WordPress.
 3. Navigate to the new ‘Lead Source’ menu in your WordPress admin sidebar.
 4. Enter your Lead Source **Site ID** (which you can find in your Lead Source Dashboard
    at https://app.leadsource.co/).
 5. Click on the “Save Changes” button. The tracking script is now automatically active
    across all your pages.

## 常見問題集

### Do I need a Lead Source account?

Yes. You need an active Lead Source account. From there, you will able to get a 
Site ID and view your lead attribution dashboard. You can create an account at https://
leadsource.co/.

### How is Lead Source different from Google Analytics?

They serve different purposes. Google Analytics tracks population-level traffic 
and session behaviors. Lead Source identifies individual converters, their specific
journey paths and which campaign produced each particular client.

### What form plugins are supported?

Because Lead Source tracks submissions dynamically on the page, it works automatically
with any form builder, including Contact Form 7, Gravity Forms, Forminator, Jotform,
Typeform and standard HTML forms.

### Where can I find the Terms of Service and Privacy Policy?

You can find our Terms of Service at https://leadsource.co/terms and our Privacy
Policy at https://leadsource.co/privacy.

## 使用者評論

這個外掛目前沒有任何使用者評論。

## 參與者及開發者

以下人員參與了開源軟體〈Lead Source: Lead Tracking and Marketing Attribution for
Forms〉的開發相關工作。

參與者

 *   [ leadsource ](https://profiles.wordpress.org/leadsource/)

[將〈Lead Source: Lead Tracking and Marketing Attribution for Forms〉外掛本地化為台灣繁體中文版](https://translate.wordpress.org/projects/wp-plugins/lead-source)

### 對開發相關資訊感興趣？

任何人均可[瀏覽程式碼](https://plugins.trac.wordpress.org/browser/lead-source/)、
查看 [SVN 存放庫](https://plugins.svn.wordpress.org/lead-source/)，或透過 [RSS](https://plugins.trac.wordpress.org/log/lead-source/?limit=100&mode=stop_on_copy&format=rss)
訂閱[開發記錄](https://plugins.trac.wordpress.org/log/lead-source/)。

## 變更記錄

#### 1.0

 * Initial release.
 * Added settings page with Site ID input.
 * Added conditional script enqueuing of the Lead Source tracking script.

#### 1.1

 * Updates to the code for avoiding conflicts with other Lead Source plugins.

#### 1.2

 * Making global variable names unique

## 中繼資料

 *  版本 **1.2**
 *  最後更新 **2 天前**
 *  啟用安裝數 **少於 10 次**
 *  WordPress 版本需求 ** 4.7 或更新版本 **
 *  已測試相容的 WordPress 版本 **7.0.2**
 *  PHP 版本需求 ** 7.0 或更新版本 **
 *  語言
 * [English (US)](https://wordpress.org/plugins/lead-source/)
 * 標籤:
 * [contact form](https://tw.wordpress.org/plugins/tags/contact-form/)[form tracking](https://tw.wordpress.org/plugins/tags/form-tracking/)
   [lead tracking](https://tw.wordpress.org/plugins/tags/lead-tracking/)[marketing attribution](https://tw.wordpress.org/plugins/tags/marketing-attribution/)
   [utm tracking](https://tw.wordpress.org/plugins/tags/utm-tracking/)
 *  [進階檢視](https://tw.wordpress.org/plugins/lead-source/advanced/)

## 評分

這個項目尚無任何評論記錄。

[Your review](https://wordpress.org/support/plugin/lead-source/reviews/#new-post)

[查看全部使用者評論](https://wordpress.org/support/plugin/lead-source/reviews/)

## 參與者

 *   [ leadsource ](https://profiles.wordpress.org/leadsource/)

## 技術支援

使用者可在技術支援論壇提出意見反應或使用問題。

 [檢視技術支援論壇](https://wordpress.org/support/plugin/lead-source/)