Title: Stape Conversion Tracking
Author: Stape
Published: <strong>2020 年 10 月 8 日</strong>
Last modified: 2026 年 6 月 17 日

---

搜尋外掛

![](https://ps.w.org/gtm-server-side/assets/banner-772x250.png?rev=2876036)

![](https://ps.w.org/gtm-server-side/assets/icon-256x256.jpg?rev=2678322)

# Stape Conversion Tracking

 由 [Stape](https://profiles.wordpress.org/gtmserver/) 開發

[下載](https://downloads.wordpress.org/plugin/gtm-server-side.2.2.0.zip)

 * [詳細資料](https://tw.wordpress.org/plugins/gtm-server-side/#description)
 * [使用者評論](https://tw.wordpress.org/plugins/gtm-server-side/#reviews)
 *  [安裝方式](https://tw.wordpress.org/plugins/gtm-server-side/#installation)
 * [開發資訊](https://tw.wordpress.org/plugins/gtm-server-side/#developers)

 [技術支援](https://wordpress.org/support/plugin/gtm-server-side/)

## 外掛說明

If you are looking for the easiest way to implement server-side tracking on your
WordPress website, the GTM Server Side plugin by stape.io is the best solution. 
It helps to easily modify the gtm script with the tagging server URL, adds a custom
loader, and sends data layer events and webhooks.

GTM Server Side plugin by stape.io features:

 * Add web Google Tag Manager script on every website page.
 * Work with any other WP plugin that inserts gtm script on the website.
 * Adds custom loader, which makes Google Tag Manager and Google Analytics tracking
   invisible to ad blockers and other tracking prevention mechanisms.
 * Sends events to GTM server side without any JS library and optimizes page speed.
 * Adds e-commerce Data Layer events.
 * Adds user data to Data Layer events.
 * Sends webhooks.
 * Provides the possibility to manage dynamic generation of data layer fields.

Benefits of GTM Server Side plugin by stape.io:

 * Increase cookies lifetime when using a custom domain for server Google Tag Manager
   container.
 * Increases the accuracy of tracking when the custom loader is enabled.
 * Simplifies the process of adding GTM script on the website and delivering e-commerce
   and user data.

## 螢幕擷圖

[⌊General plugin settings.⌉⌊General plugin settings.⌉[

General plugin settings.

[⌊Data Layer settings.⌉⌊Data Layer settings.⌉[

Data Layer settings.

[⌊Webhooks settings.⌉⌊Webhooks settings.⌉[

Webhooks settings.

[⌊Menu item in the settings panel.⌉⌊Menu item in the settings panel.⌉[

Menu item in the settings panel.

## 安裝方式

 1. Unzip and upload the “gtm-server-side” to the “/wp-content/plugins/” directory.
 2. Activate the plugin through the “Plugins” menu in WordPress.
 3. Go to “Settings / GTM Server Side” and enter your GTM Server Side URL and set additional
    options.

## 常見問題集

### What is Google Tag Manager?

Please refer to the official [Google Tag Manager Documentation](https://marketingplatform.google.com/about/tag-manager/).

### What is Google Tag Manager Server Side?

Please refer to the technical description of [Google Tag Manager Server Side](https://stape.io/blog/what-is-google-tag-manager-server-side-tracking).

### Where I can get GTM Server Side URL?

Please refer to blog post [how to set up Google Tag Manager Server Side Container](https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container).

### Does the plugin support WooCommerce

Yes, please refer to the blog post on how to setup [server side Tagging For WordPress with WooCommerce](https://stape.io/blog/how-to-add-google-analytics-and-facebook-pixels-to-wordpress-using-google-tag-manager-server-container).

### Can I integrate Facebook Conversion API with Google Tag Manager server side?

Yes. [How to Setup Facebook Conversion API](https://stape.io/blog/how-to-set-up-facebook-conversion-api).

## 使用者評論

![](https://secure.gravatar.com/avatar/db909fb037c88298044106305783b58b18af36cfddac368b15acd86fe1228294?
s=60&d=retro&r=g)

### 󠀁[Simple and effcient thanks](https://wordpress.org/support/topic/simple-and-effcient-thanks/)󠁿

 [Oliver Junior](https://profiles.wordpress.org/webde5igner/) 2024 年 9 月 6 日

Simple and effcient thanks, with few clics work!

![](https://secure.gravatar.com/avatar/38cace7c296d306f53b72143e401254bdaefd567a1212b774ce6251be28e2391?
s=60&d=retro&r=g)

### 󠀁[Nice service](https://wordpress.org/support/topic/nice-service-14/)󠁿

 [CarlosPiresAdv](https://profiles.wordpress.org/carlospiresadv/) 2023 年 5 月 7
日

Cool, with limited free plan.

![](https://secure.gravatar.com/avatar/a52faa22cd1c72c37fdaf105ef2b87c77f9c5a11caa0b7edeb9445c26f5c7d78?
s=60&d=retro&r=g)

### 󠀁[Thanks for plugin!](https://wordpress.org/support/topic/thanks-for-plugin-21/)󠁿

 [outfoxer](https://profiles.wordpress.org/outfoxer/) 2021 年 4 月 2 日

Just works!

![](https://secure.gravatar.com/avatar/4c78b56759f1b390c6c6ecdd44ffdc5c646715ffa044ea3d22353c49491da3a1?
s=60&d=retro&r=g)

### 󠀁[Amazing plugin and support!](https://wordpress.org/support/topic/amazing-plugin-and-support-87/)󠁿

 [iradigimar](https://profiles.wordpress.org/iradigimar/) 2020 年 10 月 23 日

This is the best GTM plugin ever to utilize the power of Server-Side Container

 [ 閱讀全部 3 則使用者評論 ](https://wordpress.org/support/plugin/gtm-server-side/reviews/)

## 參與者及開發者

以下人員參與了開源軟體〈Stape Conversion Tracking〉的開發相關工作。

參與者

 *   [ Stape ](https://profiles.wordpress.org/gtmserver/)
 *   [ bukashk0zzz ](https://profiles.wordpress.org/bukashk0zzz/)

〈Stape Conversion Tracking〉外掛目前已有 2 個本地化語言版本。 感謝[全部譯者](https://translate.wordpress.org/projects/wp-plugins/gtm-server-side/contributors)
為這個外掛做出的貢獻。

[將〈Stape Conversion Tracking〉外掛本地化為台灣繁體中文版](https://translate.wordpress.org/projects/wp-plugins/gtm-server-side)

### 對開發相關資訊感興趣？

任何人均可[瀏覽程式碼](https://plugins.trac.wordpress.org/browser/gtm-server-side/)、
查看 [SVN 存放庫](https://plugins.svn.wordpress.org/gtm-server-side/)，或透過 [RSS](https://plugins.trac.wordpress.org/log/gtm-server-side/?limit=100&mode=stop_on_copy&format=rss)
訂閱[開發記錄](https://plugins.trac.wordpress.org/log/gtm-server-side/)。

## 變更記錄

#### 2.2.0

 * Introduction of Dynamic Data Layer configuration.

#### 2.1.48

 * Fixed purchase event.

#### 2.1.47

 * Fixed “gtm_server_side_order_id” cookie.
 * Added EU endpoint for custom loader.

#### 2.1.46

 * Tested up to WordPress 7.0.0

#### 2.1.45

 * Exclude GTM from loading for specific WordPress user roles.

#### 2.1.44

 * Added Consent-Based GTM Injection.

#### 2.1.43

 * Customer loader creation via API is enabled.

#### 2.1.42

 * Added customer loader via API.
 * Fixed “gtm_server_side_state_cart_data” ajax request.

#### 2.1.41

 * Tested up to WordPress 6.9.0

#### 2.1.40

 * Added “cart_state” to DataLayer

#### 2.1.39

 * Rename “product” to “accountType”
 * Added some cookies to the purchase webhook list

#### 2.1.38

 * Added “select_item” event

#### 2.1.37

 * Fix: submit button

#### 2.1.36

 * Added imageUrl field to dataLayer
 * Added header “x-stape-app-version”

#### 2.1.35

 * Fix tab Customer Match

#### 2.1.34

 * Fix tab Customer Match

#### 2.1.33

 * Add description for tab Customer Match

#### 2.1.32

 * Added “Customer Match” settings
 * Fix: new_customer value

#### 2.1.31

 * Request parameters have been changed

#### 2.1.30

 * Added discount for order item

#### 2.1.29

 * Tested up to WordPress 6.8.0

#### 2.1.28

 * Tested up to WordPress 6.8.0

#### 2.1.27

 * Tested up to WordPress 6.7.1

#### 2.1.26

 * Send discount amount in webhook

#### 2.1.25

 * Removed “Stape Analytics support” setting

#### 2.1.24

 * Added Order paid completed webhook
 * Added cart_hash key to webhooks

#### 2.1.23

 * Fix purchase event

#### 2.1.22

 * Tested up to WordPress 6.7

#### 2.1.21

 * Fix purchase event
 * Removed iframe code
 * Fix remove product from cart

#### 2.1.20

 * Change JS code
 * Added option “Stape Analytics support”

#### 2.1.19

 * Added “view_item_list” event
 * “ecomm_pagetype” key added to dataLayer
 * Added Order paid webhook

#### 2.1.18

 * Added sending _ga_* cookies to webhook for a new order

#### 2.1.17

 * Tested up to WordPress 6.6

#### 2.1.16

 * Hidden option “Update existing web GTM script”

#### 2.1.15

 * Removing empty field fields user_data before sending event

#### 2.1.14

 * Added sending – Decorate dataLayer event name

#### 2.1.13

 * Custom loader update

#### 2.1.12

 * Add more cookies to the list of cookies that are sent to the server

#### 2.1.11

 * Tested up to WordPress 6.4.2

#### 2.1.10

 * Changed validation for field – Server GTM container URL

#### 2.1.9

 * Tested up to WordPress 6.4

#### 2.1.8

 * Changed settings text

#### 2.1.7

 * Tested up to WordPress 6.3

#### 2.1.6

 * Fix session bug
 * Added sending cookies
 * Add events: view_cart, remove_from_cart

#### 2.1.5

 * Fix bug with versions numbers

#### 2.1.4

 * Fix bug on webhooks tab

#### 2.1.3

 * Settings field “GTM server container URL” is not required

#### 2.1.2

 * Added support for WordPress 6.2

#### 2.1.1

 * Fix user data on purchase event

#### 2.1.0

 * Added setting “Cookie Keeper”

#### 2.0.2

 * Updated description and screenshots

#### 2.0.1

 * Updated description and screenshots

#### 2.0.0

 * Changed plugin settings page. Added two new tabs – Data Layer and Webhooks.
 * Added integration with WooCommerce plugin.
 * Data Layer tab. Added the ability to track e-commerce events for the Data Layer–
   Login, SignUp, ViewItem, AddToCart, BeginCheckout. Including user data.
 * Webhooks tab. Added the ability to send Purchase or Refund data to a third-party
   URL.

#### 1.1.4

 * Added support for WordPress 6.1

#### 1.1.3

 * Added support for WordPress 6.0

#### 1.1.2

 * Improve security

#### 1.1.1

 * Added support for WordPress 5.9

#### 1.1.0

 * Added support of Stape custom loader.

#### 1.0.5

 * Update regarding Gtm Server to Stape rename.

#### 1.0.4

 * Fixed issues regarding GTM SS debugger

#### 1.0.3

 * Added support for WordPress 5.7
 * Added more links to how to setup instructions

#### 1.0.2

 * Added ecommerce events

#### 1.0.1

 * Assets and texts update.

#### 1.0.0

 * Init release.

## 中繼資料

 *  版本 **2.2.0**
 *  最後更新 **2 週前**
 *  啟用安裝數 **10,000+**
 *  WordPress 版本需求 ** 5.2.0 或更新版本 **
 *  已測試相容的 WordPress 版本 **7.0.0**
 *  語言
 * [English (US)](https://wordpress.org/plugins/gtm-server-side/)、[Spanish (Chile)](https://cl.wordpress.org/plugins/gtm-server-side/)、
   及 [Spanish (Spain)](https://es.wordpress.org/plugins/gtm-server-side/).
 *  [將這個外掛本地化為你的母語版本](https://translate.wordpress.org/projects/wp-plugins/gtm-server-side)
 * 標籤:
 * [google tag manager](https://tw.wordpress.org/plugins/tags/google-tag-manager/)
   [gtm](https://tw.wordpress.org/plugins/tags/gtm/)[tag manager](https://tw.wordpress.org/plugins/tags/tag-manager/)
 *  [進階檢視](https://tw.wordpress.org/plugins/gtm-server-side/advanced/)

## 評分

 5 星，滿分為 5 星

 *  [  4 個 5 星使用者評論     ](https://wordpress.org/support/plugin/gtm-server-side/reviews/?filter=5)
 *  [  0 個 4 星使用者評論     ](https://wordpress.org/support/plugin/gtm-server-side/reviews/?filter=4)
 *  [  0 個 3 星使用者評論     ](https://wordpress.org/support/plugin/gtm-server-side/reviews/?filter=3)
 *  [  0 個 2 星使用者評論     ](https://wordpress.org/support/plugin/gtm-server-side/reviews/?filter=2)
 *  [  0 個 1 星使用者評論     ](https://wordpress.org/support/plugin/gtm-server-side/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/gtm-server-side/reviews/#new-post)

[查看全部使用者評論](https://wordpress.org/support/plugin/gtm-server-side/reviews/)

## 參與者

 *   [ Stape ](https://profiles.wordpress.org/gtmserver/)
 *   [ bukashk0zzz ](https://profiles.wordpress.org/bukashk0zzz/)

## 技術支援

使用者可在技術支援論壇提出意見反應或使用問題。

 [檢視技術支援論壇](https://wordpress.org/support/plugin/gtm-server-side/)