Enhanced Ecommerce Google Analytics Plugin for WooCommerce

描述

Enhanced Ecommerce Google Analytics is a Free Plugin for Woocommerce stores which allows you to use the newly launched feature of Google Analytics – Enhanced Ecommerce.You can track the user behavior across your e-commerce store starting from product views to thank you page. Enhanced Ecommerce is only supported by Universal Analytics.

Features of Plugin

  1. Quick & Easy installation from the wordpress interface
  2. Supports four New Reports in Enhanced Ecommerce
    • Shopping Behaviour Report
    • Checkout Behaviour Report
    • Product Performance Report
    • Sales Performance Report
  3. Supports Guest checkout functionality
  4. Supports Display Advertising Feature
  5. Captures Product Impressions, Add to Cart & Product Clicks events on category page
  6. Captures Product Impressions, Add to Cart & Product Clicks events on product page
  7. Captures Product Impressions, Add to Cart & Product Clicks events on featured Product Section on Homepage
  8. Captures Product Impressions, Add to Cart & Product Clicks events on Recent Product Section on Homepage
  9. Captures Product Impressions, Add to Cart & Product Clicks events on Related Product Section on Productpage
  10. Set your local currency

Installation Instructions

  • Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings

  • Add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Billing Info; Step 3 : Proceed to payment

  • Activate our plug-in from the Settings page. You can access the setting page from here WooCommerce -> Settings ->Integration ->Enhanced Ecommerce Google Analytics.

  • Find “Add Enhanced Ecommerce Tracking Code” in the settings page and check the box to add the tracking code

  • If you have a guest checkout on your WooCommerce store, then Check the box “Add Code to Track the Login Step of Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.

  • All the product sections on homepage other than feature product will be fired as Recent Product and will be available in product list performance report.

  • All the product sections on product page will be fired as Related Product and will be available in product list performance report.

Need an Advanced Google Analytics Plugin?

We have recently launched an Advanced Google Analytics Plugin for WooCommerce which includes tracking of 9 Reports of Enhanced Ecommerce, User ID Tracking, Product Refund, I.P. Anonymization, 15+ Custom Dimenensions & Metrics, Form Field Tracking, Content Grouping & much more. Learn More

Note :

Our plugin does not support the below features out of the box

  • Highly Customized store
  • Product types other than Simple Product
  • Store with the Subscription product for Orders.
  • Ecommerce Pages with Shortcodes
  • For the Child theme support; kindly contact us at analytics2(at)tatvic(dot)com

畫面截圖

  • Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings. Also, add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Login; Step 3 : Proceed to payment;
  • Next, you need to activate your plugin from the Settings page by clicking the checkbox – “Add Enhanced Ecommerce Tracking Code". You can access the same from: WooCommerce > Settings > Integration > Enhanced Ecommerce Google Analytics.
  • To Track Guest Users, Check the box – Add Code to Track the Login Steps of Guest Users. If you have a Guest Check out & if it’s Unchecked, then it might cause an uneven funnel reporting in Google Analytics.

Installation

  1. Download the plugin file to your computer and unzip it
  2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory
  3. Activate the plugin from the Plugins menu within the WordPress admin
  4. Enter your Universal Analytics ID for the plugin to enable the tracking code

常見問題

Installation Instructions
  1. Download the plugin file to your computer and unzip it
  2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory
  3. Activate the plugin from the Plugins menu within the WordPress admin
  4. Enter your Universal Analytics ID for the plugin to enable the tracking code
Where can I find the setting for this plugin?

This plugin will add the settings to the Integration tab, to be found in the WooCommerce > Settings menu.

Does this conflict with the WooCommerce?

Starting the WooCommerce 2.1 release there are no conflicts. However for earlier the plugin might conflict with the default Google Analytics integration for WooCommerce.

Do I Need to add any custom code for it?

As our plugin automatically tracks all the Enhanced Ecommerce data ( including product name, price, etc dynamically) for your store, you don’t need to add any custom/manual code to trackEcommerce events on your store from your end.

Why are my PayPal transaction data not getting recorded in GA?

If you are facing this issue, please check if you have configured auto return in PayPal settings. Configuring auto return will resolve your issue. Here’s a PayPal documentation & WooCommerce documentation on understanding & setting up Auto Return.

In case you have already configured auto return for your store, we request you to create a new support thread here & reach out to us.

I’ve install the plugin but I do not see any data in my GA

Following are one or more reasons:

  • Please make sure that you have Enabled Enhanced Ecommerce setting in your GA Account. Check out the Step 1 of this blogpost.

  • If you have just installed our plugin, then please wait for at-least 24 hours before you start seeing any data in your GA. If you still face this issue after 24 hours, please reach out to us via support thread.

Since I have Implemented GA Script (UA tag) Via GTM, I didn’t enable Add Universal Analytics Tracking Code option, but seems that it is not working.

When you have the UA script/tag implemented via your GTM, it may happen sometimes that the script might take/make any delay in loading on your store, due to which our plugin may not work well on your store.

Reason :

  • Our Plugin’s script works/fetches the data based on the GA’s default tracker (‘ga’ in the case of Universal Analytics script used in our plugin). While you implement the UA tracking script from your GTM, the script in your store may not be able to initialize the tracker, which in turn will hinder the plugin from populating insights in your Analytics account.
Where I can see my all Enhanced Ecommerce Reports (Eg. Sales Report,Product Performance Report)?

You can Find all The Enhanced Ecommerce Reports in your Analytics Account under Conversions –> Ecommerce.

Products with variant not getting recorded in GA

Currently our plugin does not support products with variant & hence you may not see their transaction data in GA. This feature is only available with the premium version of our plugin.

I have noticed that some transactions are missing in my GA account, compared to my Woocmmerce backend (Orders)

Possible reasons for not getting the accurate Transactions (in sales performance report) are as below :

  • If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page.

  • If any javascript error is detected on the “thank you” page of your store which may restrict plugin’s code to get executed further.

  • Some browsers and common ad blocking programs block certain JavaScripts
    (including GA’s script), which means Google Analytics is unable to record transactions.

  • The user has left the page before the transaction has had a chance to send to Google Analytics.

Additionally, GA is a trend analysis tool, and as such cannot be expected to be 100% accurate. However, if the variance is greater than 10%, we request you to contact us!

My Ecommerce transaction data are not getting recorded in GA

Please check if you have auto return configured in your payment gateway settings. If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page, our plugin will not be able to send the transaction data.

Hence, this may result into missing transaction data in your GA. You can resolve this issue by configuring auto return in your payment gateway settings.

Does this plugin help me create/configure goals/funnels in my GA account?

Configuring goals are out of the scope of our plugin. Our plugin is designed to track checkout funnels only.

Does your Plugin support Product Refund?

Our existing plugin does not track product refund data, however you can buy our paid plugin to get access to product Refund data

Does your plugin supports Multilingual WordPress site?

Our plugin does not support Multilingual WordPress site.

Does your plugin supports Child/Custom Theme?

For the Child/Custom theme support; kindly contact us at analytics2(at)tatvic(dot)com.

How to verify if you have implemented the Plugin well?

To verify if you have implemented the plugin well, just log in to your Google Analytics account & check if the data is coming well in your Enhanced Ecommerce Reports.

How much time will it take to see the data in Google Analytics?

It generally depends upon the traffic of the store. But in general it may take max up to 24 hours & min 4 hours to see the data in Google Analytics.

Why the plugin does not sent data when I am logged in as Admin?

To avoid sending your own transaction data or sessions data in Google Analytics, our plugin doesn’t sent the data to GA when you are logged in. Having said, if you are logged in as Shop Manager, plugin will send the data to GA.

Reviews

Great plugin

A great plugin, shows a lot of data and it works so far good for me.

閱讀全部 70 評論

貢獻者與開發者

“Enhanced Ecommerce Google Analytics Plugin for WooCommerce” is open source software. The following people have contributed to this plugin.

貢獻者

Changelog

1.0 – 25/06/2014

  • Initial release

1.0.6.1 – 15/08/2014

  • Added new feature – Product impressions and Product click on category page view , including the default pagination
  • Fixed-Allow Special Characters in javascript

1.0.7 – 28/08/2014

  • Added new feature – Display Advertising Feature
  • Fixed-Allow back quotes and single quotes in product name, category name etc.

1.0.8 – 09/09/2014

  • Fixed- Minor bugs

1.0.9.1 – 09/11/2014

  • Fixed- Minor bug on order page

1.0.10 – 26/09/2014

  • Allows user to set local currency
  • Captures Impressions, Product Clicks and Add to Cart on Featured Product section and Recent Product section on Homepage
  • Captures Impressions, Product Clicks and Add to Cart on Related Product section on Product Page

1.0.11 – 28/10/2014

  • Fixed – Minor bugs

1.0.12 – 19/11/2014

  • Fixed – Settings not getting saved on few stores
  • Fixed – Broken layout issue

Important Note: When you update the plugin, please save your settings again.

1.0.13 – 19/12/2014

  • Currency as field removed from the plugin. Reason: we now automatically passed the currency which you may have set in WooCommerce store
  • Fixed – Minor bugs

1.0.14 – 10/02/2015

  • Fixed – session_start() function warning
  • Fixed – Notice: Undefined variable: coupons_list
  • Fixed – woocommerce deprecated function warning

1.0.15 – 28/03/2015

  • Email Field made optional

1.0.16 – 01/04/2015

  • Minor Bug Fixes as per WordPress Guidlines

1.0.17 – 19/02/2016

  • Fixed – Notice: Undefined index: tab
  • Minor Bug Fixes as per WordPress Guidlines

1.0.18 – 11/04/2016

  • Fixed – Compatibility with Google Tag Manager for WordPress by DuracellTomi

1.0.19 – 21/12/2016

  • Fixed – Compatibility with WordPress 4.7 & Woocommerce 2.6.x
  • Minor Bug Fixes.

1.0.20 – 14/04/2017

  • Fixed – Compatibility with Woocommerce 3.x
  • Minor Bug Fixes.

1.0.21 – 12/05/2017

  • Minor Bug Fixes.

1.0.21.1 – 13/07/2017

  • Minor Changes.

1.1.0 – 08/08/2017

  • Minor Bug Fixes & Optimization.

1.1.1 – 04/09/2017

  • Minor Optimization on Order-Received Page.

1.1.2 – 04/09/2017

  • Quick Fix of Minor Bugs.

1.2.0 – 17/10/2017

  • Compatibility with Woocommerce 3.2
  • Minor Bug Fixes & Optimization.